I created social media content for San Roque, a Guatemalan craft brewery with a unique identity centered around dog lovers. The brand’s mission was to connect with its audience not only through high-quality beer but also through its playful, pet-friendly personality.
My work included planning and producing visual content (photos and videos), crafting storytelling-driven posts, and developing creative concepts that highlighted both the beer and the lifestyle behind the brand. The tone was friendly, authentic, and community-driven—aimed at building a loyal following of beer enthusiasts and dog owners alike.
Through engaging visuals and a consistent brand voice, the campaign helped strengthen San Roque’s digital presence and deepen its connection with its niche audience.
